Date: 11th August 2011 at 8:50am
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Rovers have finally put to bed the issue of a shirt sponsor which has been sticking out like a sore thumb all summer.

Was it worth the wait? Well, yes actually.

Rovers have agreed a deal with local charity The Princes Trust which has seen Rovers donate the branding space on the front of the shirts to the organisation and in the process ignore calls to sell the space to a commercial business.

The Princes Trust helps disadvantaged kids in the local area get as good a start in life as possible through the promotion of schooling, education and training with the deal aimed at raising the profile of the charity with a season long shirt agreement.

Simon Williams told the Official Rovers Website – ‘The club has enjoyed a strong and productive relationship with The Prince’s Trust since 2005 and this agreement takes that relationship onto another level.

The exposure The Prince’s Trust will obtain as our shirt partner will greatly increase the level of awareness for the charity and hopefully encourage fundraising for the fantastic work they do to with young people.’

Paul Brown, who works for the Princes Trust chipped in – ‘The Prince’s Trust is really pleased to have been selected as Blackburn Rovers Charity of the Year in a move which will build on our considerable experience of working with young people through football. We see this as a brilliant opportunity to reach out, engage and motivate the most disadvantaged young people in the community and help us change even more young lives.’

Even Balaji Rao, MD of Venky’s India Ltd, owners of Blackburn Rovers FC, had his say on this special deal – ‘We are absolutely delighted to be able to support The Prince’s Trust in such a visible way, particularly at this challenging time for young people in terms of unemployment and limited opportunities. Helping young people is very much at the forefront of our community work in India and this partnership is a perfect way for us to support charities and worthy causes through football over here.’

Before the cynics jump (you know who you are and yes you will), Rovers actually rejected at least two commercial sponsorship proposals ahead of accepting this offer.

Say what you like but this deserves one massive round of applause in my eyes.

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18 Replies to “Rovers agree charity shirt sponsorship”

  • Hear, hear. Great move this, yes, we may be out of pocket a little bit, but at this point, I’d rather have some more respect than more money. Yes I know respect won’t pay the bills, or buy signings, but how much did the Walkers put into the club in their last year? Is this a club sponsorhip type deal or just for the shirts?

    Also, when JW did his accounts do we know how much per season we were getting from Crown through their sponsorship of the club?

  • there are those who I am sure will say we couldnt get a real sponsor and so we went with something that made us look good… Look there may be an element of truth in that, who will ever know. what I do know is that a deal like this doesnt just happen over night. Like anything it takes planning and a lot of man hours so if it was decided that “hey instead of sponsorship we dont necessarily need and lets go with something decent instead”, then brilliant, if it was a case of “it doesnt appear we are going to get the 10 million pound a season deal we were hoping for so lets do something decent instead”, well ok brilliant. Am I unhappy that we didnt get extra sponsorship money into the club? well no not if Venkys say we dont need it and want to do something positive instead.

    oh roll on Saturday, its been a long off season. 4.30 am kick off over here but cannot wait all the same.

    COYB

  • Amazing thing is this will cost Venkys literally millions, should get them some credit and yet it has got us zero media coverage.

    If Manu did this they would get repeat media coverage and get their charity media coverage. But hey it’s only little old Rovers.

    PATHETIC

    Nice one to Rovers and Venkys though! Top stuff!

  • Great response Tombo.This is a brilliant move,the publicity this will eventually give us WORLD wide will get more football fans taking notice of rovers.We may lose some funds initially but the good will this can generate, if handled right,will be fantastic.Have to say, well done Venky’s.

  • The best thing that Venky’s have done since keeping ticket prices the lowest in the country. Well done! And I agree with the posts above – where is our positive press??

  • Best bit of business done this off season! Can’t slander a club that is helping a well-renowned charity! This will hopefully but us in alot better light!

  • I wrote the article on us needing to bring the pride back to Ewood, and this exactly the sort of thing i mean. Good PR is what we needed, and this will be mentioned in the media in the coming days for sure.

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